Sustainable Mother’s Day Gifts from MiliMilu Lifestyle That Show Real Love
6 days agoContinue readingReady to discover how sustainable style can become your most meaningful Mother’s Day tradition? Let’s explore MiliMilu Lifestyle offerings that Mom will treasure long after the celebration ends.
Why Smart Parents Choose Sustainable Kids Clothing: A Simple Guide
11 days agoContinue readingDiscover why sustainable kids clothing matters for your child’s health and our planet. Learn to identify truly eco-friendly children’s fashion, find budget-friendly options, and build a wardrobe that lasts. Get practical tips today!
Celebrate Earth Day 2025 with Our ‘There is No Planet B’ Bamboo T-shirt Collection
13 days agoContinue readingTo celebrate Earth Day, we are launching a bamboo T-shirt collection called "There is No Planet B." This collection, designed for both kids and adults, is perfect for eco-conscious families who want to instill values of sustainability in their children. Our T-shirts not only look great but also carry a powerful message. Featuring a smiling planet design, they symbolize our commitment to promoting a greener lifestyle and encouraging better choices—because every small step counts! The T-shirts are made from extra-soft bamboo fabric that is OEKO-TEX certified, making them incredibly breathable and suitable for sensitive skin. We believe this collection will inspire families to reflect on their personal sustainability goals and contribute to a healthier planet.
Love, Style & Sustainability
Our Story
At MiliMilu, we believe fashion should be as kind to the planet as it is beautiful to wear. Born from a deep love for nature, family, and ethical craftsmanship, our brand is dedicated to creating timeless, versatile clothing that not only looks good but does good.
Our journey began during the pandemic, when our founder, Linda Morrison, a mother navigating life with a son suffering from severe eczema and allergies, struggled to find high-quality, natural fabrics in Hong Kong.
Frustrated by the limited availability of breathable, skin-friendly materials, she started by curating some of the world's best kidswear brands—ones that prioritised gentle, organic fabrics, perfect for sensitive skin. Sourcing from Europe, she introduced brands such as Louise Misha, Mini Rodini, Grech & Co, Dear Sophie, and CarlijnQ, each chosen for their commitment to sustainable, skin-kind materials.
As demand grew and the need for sustainable, ethical fashion expanded beyond kidswear, MiliMilu evolved. Inspired by her own experiences and the needs of other conscious families, she launched MiliMilu’s own brand—a collection designed for women and children that embodies her commitment to comfort, quality, and sustainability.
"MiliMilu started as a personal journey—a search for clothing that was gentle on my son’s skin and kind to the planet. What began as curating the best sustainable kidswear has grown into a brand that creates timeless, ethical fashion for women and families. Every piece we make carries a story of love, sustainability, and thoughtful craftsmanship. My hope is that when you wear MiliMilu, you feel the care, purpose, and passion woven into every stitch.”
– Linda Morrison, Founder of MiliMilu.
MiliMilu—meaning "LoveLove" in Latvian—is our way of showing love for the environment, our families, and the people behind each garment. Our women’s collection is designed to be effortlessly elegant, pre- and post-natal friendly, and adjustable for longevity. Our kids’ line is breathable, free from allergens, and built to last, so families can pass down well-loved pieces or resell them through Retykle. Every piece is made to be cherished, worn, and shared.
We create in small batches, ensuring each design is unique and special.
Using upcycled, deadstock fabrics, we never contribute to the demand for new textiles—every fabric is hand-selected and repurposed into something beautiful. Crafted locally in Hong Kong by skilled artisans, our pieces are a step toward a more conscious, connected world.
